In March 2018, Foxhole Spirits launched HYKE; created using grape spirit produced from internationally sourced, fresh table grapes that are surplus to the requirements of the supply chain. Made in England, HYKE is flavoured with a blend of botanicals inspired by the grapes’ African and South American origins, including coriander, myrrh and rooibos.
Foxhole Spirits specialises in the creation and production of high quality, premium spirits with a focus on using otherwise unused resources, promoting sustainability and creativity within the drinks industry. They distil their knowledge and expertise to create handcrafted products that are beautifully unique, of the highest quality, honest to their origins and most importantly, exceptionally delicious. Foxhole launched their first batch of Foxhole Gin in September 2016; each new batch is beautifully balanced, smooth and aromatic, with its own subtly distinctive character bestowed by that year’s grape harvest.
Foxhole Spirits and importer Richard Hochfeld Ltd thought these grapes, which can’t be supplied as a fresh product, could be reinvented in a different, more delicious way. Together, we came up with an ingenious solution that takes surplus grapes to a brighter destination as our newest gin – HYKE.
HYKE Gin is presented in a modern take on the traditional gin bottle, with a label designed in partnership with the brand agency Warren Creative. The striking geometric design was inspired by traditional African fabrics; many of the table grapes used to make the grape spirit in HYKE originate in Egypt and South Africa.