Supermarket wine is a bit like Coca-Cola – the same taste, every year, at the same price. Everywhere. It is the opposite to the wine our customers buy from this platform.
Our wine is small production, natural and sustainable. It is wine. Unlike commercially manufactured wine products, which are sometimes diluted from concentrate, our wine is what you think of when you think of someone making wine: you plant a vine, use as few chemicals as possible, harvest grapes by hand, stick them in a basket carried on your back, take them up by horse and cart to a large wooden press turned by horse. This produces grape juice that goes into a steel vat, ferments naturally until the wine is ready to be bottled. This approach is called ‘minimal’ or ‘low intervention’.
A supermarket wine will, in most cases, have been produced from grapes that were: sprayed regularly with chemicals to speed up growth, picked by commercial machinery, shipped off to a sorting house, machine crushed and put into industrial-sized tanks with added yeast for faster fermentation and sulphur to extend shelf life. This mix is either bottled there or reduced to concentrate and shipped to, for example, the UK, where water is added at a bottling plant. This is by far the usual process for most wines consumed at the dinner table – it keeps prices down and makes wine available to the mass market.
We’re not saying that this is wrong, but a regular conversation topic among our customers is how to escape mass-market wine and get their hands on what they might have come across at a Michelin star restaurant. Where can they buy that? A wine that tastes good, is gentler on the environment as well as the morning after?
You guessed it. At Pull the Cork. It’s why we’re set up. We’ve found great small production wine that has been made with natural and sustainable methods, and ship them straight from the wholesaler to you, reducing too endless middlemen – and supermarkets. This way, you can keep to wine that won’t break the budget, but that is actually wine.
This week we’re excited to draw attention to a range of fruity white wine, rosé sparkling wine, and a growing collection of natural orange wine. If you’ve read this far then you must be passionate about all things sustainable – and we can meet face to face this weekend at Go Organic in Battersea Park, London. (Click here for free tickets – these are limited).